Societe Generale Ghana has officially announced the winners of its flagship deposit mobilization campaign, the “Deposit and Drive Promo,” an initiative designed to reward loyal customers while encouraging a stronger culture of saving.
Speaking in an interview with Joy Business, Managing Director of SG Ghana, Hakim Ouzzani, highlighted the bank’s broader mission of financial inclusion and economic empowerment through such initiatives.
“All this is to encourage our customers to continue and improve this culture of savings. We are here as a bank to accompany them on their savings journey. We don’t forget our mission as a bank, which is to use these deposits to finance the economy of Ghana. More than 80 percent of the deposits of our clients are directly going to finance projects of our SMEs and women entrepreneurs. We are very happy that the winners we have been able to reach have expressed their satisfaction and loyalty to the bank,” Mr. Ouzzani said.
The Marketing and Caritas Officer at the National Lottery Authority (NLA), Bright Ofori, reaffirmed the transparency and legitimacy of the campaign.
“Any consumer promotion that carries the National Lottery Authority’s Caritas logo is legitimate, and I encourage the public to participate. Just like Societe Generale Ghana, we have run this promo for about six months. This is the third and final draw, and they have given out some amazing prizes. The ultimate prize, the RAV4, is right before us today, and it proves the credibility of the process,” Mr. Ofori explained.
The campaign required customers to deposit a minimum of GHS 500 and multiples thereof into their SG accounts to qualify. At the grand finale, Kuwornu from the Premier Towers branch and Dogbil from the Kejetia branch won all expenses paid trips to Singapore and Dubai, respectively. The ultimate prize, a brand new Toyota RAV4, went to Grey of the Tema Fishing Harbour branch.
Major partners of the initiative, Toyota Ghana and the National Lottery Authority, commended Societe Generale Ghana for its role in promoting financial literacy, deepening savings culture, and rewarding customer loyalty.