JOY Prime has officially launched the second season of its popular entertainment and lifestyle show, Prime Time, now revamped with fresh segments and features. The programme continues to be hosted by celebrated media personality George Quaye, promising engaging content that blends celebrity interviews, lifestyle insights, and trending entertainment stories.
The new season of the show comes with fresh segments and a streamlined format designed to boost audience engagement. It aims to highlight emerging talents while delivering insightful conversations with influential figures across entertainment, sports, and community leadership.
Producers say the new season aims to reinforce the programme as a dynamic platform that celebrates creativity, culture, and community voices, all while keeping an energetic and interactive format.
The show kicks off with Music Jam, a lively five-minute segment hosted by popular DJ Merqury Quaye. He sets the tone for each episode with a carefully curated mix of current hits and timeless classics, tailored to the theme of the day.
The show continues with Intro + Scoop, a fast-paced, five-minute segment that highlights the latest in entertainment, lifestyle, and tourism. Viewers are kept in the loop on trending stories and key developments across Ghana’s creative and cultural sectors.
Another key feature is the Rising Star Interview, a 15-minute spotlight on emerging talents from communities across the country. Up-and-coming artists and creatives use the platform to share their journeys, discuss their craft, and outline their ambitions.
At the heart of the programme is the Main Interview Feature, a 45-minute deep dive with a notable personality. Guests range from musicians and sports icons to thought leaders and community trailblazers. Conversations blend studio interviews, virtual discussions, and street-style segments, offering a holistic view of the guest’s story, influence, and personality.
To add an element of fun and competition, the show includes Games, Puzzle, and Quiz Sessions, where guests take on challenges in a bid to outperform previous participants, creating memorable moments for viewers.
On episodes without a headline guest, the programme keeps the energy high with debates and discussions on trending topics, featuring both guests and audience members. Producers say this approach reinforces Prime Time’s identity as a community-driven platform, ensuring the conversation extends beyond celebrity appearances.
Community Interactivity is another integral aspect of the show. Viewer messages and vox pop interviews are woven into episodes, giving the audience a voice and strengthening the connection between the show and its viewers.
With its refreshed format and expanded interactive elements, the new season of Prime Time delivers a dynamic mix of music, storytelling, entertainment, and audience participation—all guided by George Quaye on JOY Prime.
Over the years, Prime Time has hosted an array of notable figures, including Hon. Dzifa Gomashie, Minister of Tourism, Culture & Creative Arts; Akwesi Agyeman, former CEO of the Ghana Tourism Authority; Rex Omar, Presidential Staffer at the Office of the President; Kojo Soboh, CEO of EMY Africa; Wodemaya, YouTuber; and top entertainment personalities such as Samini, Okyeame Quame, Tinny, Stonebwoy, Shatta Wale, Ofori Amponsah, Dentaa, Wendy Shay, Andrew Adote Tandoh, Kwabena Kwabena, and Andy Dosty.