Registration for the Ecobank/Joy Business SME Fair has started. The fair, which promises to be the biggest exhibition show for small and medium-sized businesses is scheduled to take place from Friday, October 31, to Sunday, November 2, 2025 at the GhudPark near Accra Mall.
Small and medium-sized businesses will be given the opportunity to network and engage key stakeholders, including financial institutions and government agencies.
In addition, business owners will be given the necessary exposure and assistance to learn new initiatives to grow their enterprises.
Providing more details on the Super Morning Show on Joy FM, on September 24, General Manager of Sales and Marketing at the Multimedia Group, David Max-Fugar, said the fair was uniquely created after over a decade of engagements with SMEs on the Joy Business Van.
“We’ve been working with micro, small and medium-scale business enterprises for close to 10 years through the EcoBank-sponsored Joy Business Van. We gave them exposure, engaged them and picked up a few things in the process. We realised that there are a lot of gaps, so we thought of putting them together to address those concerns.
He pointed out that some of the major challenges that will be addressed by the fair is access to markets, funding, and technology.
“We want to bring all these people together under one roof so they can have access to funding. Thankfully, EcoBank is our major sponsor. They can also network and engage government agencies because for some of them, even basic registration is a big issue,” he explained.
He said the four-day event, led by Joy Business and powered by Joy Prime, will feature exhibitions, training sessions, and networking opportunities.
“When you register, you are entitled to an exhibition book. We will also organise training sessions, customer service, and marketing sessions. You are not just coming to showcase your product; we will give you the opportunity to network,” he added.
He noted that the fair is open to all businesses and urged interested participants to get in touch.
“We are putting all these together so that we can grow this segment of the economy. We are open to everybody. To participate, once you call, we will reach out to you and give you all the details,” Mr Max-Fugar said.
Interested businesses can contact the organisers on 0267 551 155 for registration and further information.