The Multimedia Group Limited (MGL), Ghana’s leading independent media and entertainment conglomerate, has been named the ‘Media Organisation of the Year, 2024’ at the 36th Annual National Marketing Performance Awards of the Chartered Institute of Marketing, Ghana (CIMG).
The prestigious award was conferred at a glamorous ceremony held at the Labadi Beach Hotel in Accra, a gathering that celebrated the finest marketing and business achievements across various sectors for the 2024 performance year.
This significant win re-establishes MGL’s dominance in the highly competitive Ghanaian media landscape.
This accolade marks a historical achievement for Multimedia Group Limited, which has consistently been a powerhouse at the CIMG Awards.
The MGL has now clinched the coveted ‘Media Organisation of the Year’ for as many times, including the ultimate winners in 2021, 2022, 2023 and now 2024.
In its citation, the Governing Council of the CIMG acknowledged MGL’s unparalleled reach and impact across its diverse portfolio of six radio brands (Joy FM, Adom FM, Asempa FM, Luv FM, Nhyira FM, Hitz FM), two online assets (MyJoyOnline.com, AdomOnline.com), and its television network (JoyNews, Joy Prime and Adom TV).
The CIMG assessment, known for its rigour, considers criteria such as marketing effectiveness, brand visibility, customer orientation, financial performance, and societal impact.
Multimedia Group Limited’s triumph underscores its position as the market leader, demonstrating that a commitment to quality and ethical practices is the ultimate winning marketing strategy.