Princess Burland, a Ghanaian entrepreneur and digital creator, has used her online platform to highlight the work of a 12-year-old beauty entrepreneur she met at the London edition of the Women of Valour event.
Burland said the encounter left a strong impression on her and inspired her to publicly support the young founder’s business.
“I met a young founder who is already building her own beauty brand at just 12 years old. Her passion and determination were truly inspiring,” she wrote on social media while encouraging her followers to support the budding entrepreneur.
The young founder, Nicole Obeng-McCoy, runs N.O.M.A Beauty, a small lip gloss brand she launched herself. According to Burland, they met during the empowerment event in London, after which Nicole and her mother invited her to their home to showcase the handmade beauty products.
During the visit, Nicole presented Burland with a handwritten letter expressing gratitude and sharing her dream of one day becoming a successful beauty chief executive.
In the letter, the young entrepreneur explained how she carefully makes each lip gloss and hopes to grow her brand into a recognised beauty business in the future.
Touched by the gesture and impressed by the determination behind the young brand, Burland shared Nicole’s story and products with her followers online. The post quickly gained traction, bringing increased attention to the business.
Within a short time, Nicole’s social media following reportedly grew from about 94 followers to more than 3,000, exposing her brand to a much wider audience.
Burland, who founded beauty and lifestyle ventures including Diya Organics and Diya Studio, is known for promoting entrepreneurship and mentorship within the creative and beauty industries. She is also preparing to launch another venture, Diya Beauty Supply.
Her decision to spotlight Nicole’s work has drawn praise online, with many describing it as a powerful example of established entrepreneurs supporting the next generation.
The moment has also sparked broader conversations about mentorship, visibility and the role successful business figures can play in encouraging young innovators.
For Burland, the experience reflects her wider commitment to using her growing international platform to empower emerging talent in the beauty and business space.