Ghanaian agribusiness entrepreneur and founder of SkinVive, Esther Kyerewaa Twumasi, is representing Ghana at the internationally recognised Macfrut Expo 2026 in Rimini.
Regarded as one of the world’s leading exhibitions for the fruit and vegetable industry, Macfrut brings together global investors, industry experts, and innovators who are shaping the future of food systems.
The event also highlights new agricultural technologies, innovations across value chains, and opportunities for strategic partnerships.
Twumasi’s participation is supported by the E4Impact Foundation, an organisation that promotes high-impact entrepreneurs across Africa and other emerging markets.
Her presence at the expo reflects the growing visibility of Ghanaian innovation within the global agribusiness sector.
At the heart of her exhibition is SkinVive, a company that repurposes cocoa pod husk waste into natural, chemical-free skincare products, adding value to agricultural by-products while promoting sustainability.
The model transforms materials that are often discarded into valuable products, opening up new income opportunities for cocoa farmers while also responding to the growing global demand for sustainable beauty solutions.
Speaking from Rimini, she noted that her experience at the event reinforced the importance of African innovation on the global stage.
“Being here is a powerful reminder that African innovation belongs on the global stage. SkinVive is not just a business; it is a solution that connects agriculture, sustainability, and beauty while empowering farmers, especially women,” she said.
Beyond its commercial focus, her work reflects a broader commitment to expanding opportunities within the agricultural sector.
As the founder of the Miss Agriculture Ghana Initiative and co-founder of the Chamber of Women in Agribusiness Ghana, she has consistently supported young people and women through mentorship and enterprise development.
Her participation at Macfrut goes beyond product showcasing, telling a wider story of innovation driven by local challenges, sustainability rooted in indigenous knowledge, and the growing potential of agribusiness to create impact.
At a time when global conversations are increasingly focused on climate resilience and inclusive growth, her presence highlights Ghana’s role in shaping those discussions, while reinforcing the idea that locally developed solutions can compete and succeed on the global stage.