Prudential Bank Ltd has organised an international business mission to Turkey and China for its commercial banking customers and prospective clients.
The initiative, which is in its second year, was carried out in partnership with Nita Travel and Shipping Company. It is designed to expose participating businesses to international trade opportunities, supplier networks and potential business partnerships.
The delegation took part in trade fairs, product sourcing tours and business engagement sessions aimed at connecting Ghanaian businesses with manufacturers, suppliers and investors.
In Turkey, participants attended the African Business Forum and Expo (AFEX), a two-day trade exhibition that brought together businesses, manufacturers and investors from Turkey and other countries.
The event created opportunities for participants to explore potential partnerships, distribution deals and wider market prospects.
The delegation later travelled to China, where participants attended the 139th Canton Fair.
With support from local partners of Nita Travel, they also visited wholesale and manufacturing markets dealing in products such as furniture, hardware, jewellery, clothing, electronics and cosmetics.
Organisers said the visits gave participants the opportunity to engage directly with suppliers, negotiate prices and establish new business contacts for future trade opportunities.
Speaking on the initiative, the Acting Managing Director of Prudential Bank, Ebow Quayson, said the programme forms part of the bank’s broader efforts to support customers involved in international trade.
“We are committed to ensuring that our customers get the best value from their trading activities. This business trip reflects our goal of providing advisory services and facilitating smooth, stress-free business transactions for our cherished clients,” he said.
The Head of Commercial Banking at Prudential Bank, Fredrick Adomako-Ansah, also noted that the bank offers a wide range of trade finance and international banking services designed to support businesses engaged in cross-border trade.
He explained that Prudential Bank offers a wide range of trade and international banking solutions to support businesses operating across Africa and the diaspora. These include services such as Letters of Credit, online banking platforms, and PAPSS, among others.
“We are well positioned to support businesses engaged in international trade, both within Africa and beyond,” he said.
Chief Executive Officer of Nita Travel and Shipping Company, Joanna Aseidu, also noted that the programme featured factory tours and business-to-business meetings designed to help participants connect with new suppliers and explore emerging business opportunities.
She explained that the organisers worked closely with Prudential Bank and other partners to ensure that participants returned with practical and actionable business leads.
“From factory visits to business-to-business meetings with suppliers, the mission was designed to deliver results,” she said.
According to her, the initiative provided participants with valuable networking and trade opportunities, with some calling for the programme to be made an annual event.
Meanwhile, Prudential Bank was also recognised at the AFEX event, receiving an award in appreciation of its participation in the expo.